The eye altering,
alters all. William Blake
Mars / Blockbuster
http://www.bagamillionmovies.co.uk/
A joint promotion Mars and Blockbuster. The concept is simple in a nutshell eat chocolate, watch free movies!
Working with Linney, a complete online strategy was created that directs the consumer from the high street, online where they enter a promotional code to access vouchers that can be used to redeem free DVDs. A Facebook App was also created enabling consumers to organise events with their friends on Facebook. The Facebook Page is a perfect platform to increase awareness, build a larger following, communicate with the consumer, monitor activity and answer feedback gaining over 800 active followers. There was a page on http://www.itv.com which directed users to the primary campaign website and Facebook page.
